Creative Strategist

• Designed bold, story-driven visuals for social, ads, and print. Casting customers as heroes in the fight against invisible threats.
• Framed product as the trusted guide, showing how it empowers infection fighters to win.

• Video views hit 1,239 in June 2025, the highest across the entire year.
• Notable boost in May–June suggests content timing and targeting worked well.

• Designed and developed Xenex’s 2024 Brand Guide, aligning visual identity across all touch points.
• Established logo standards, color hierarchy, typography, and image treatments.
• Created easy-to-follow guidelines for internal teams, partner vendors, and corporate comms.
• Developed branded templates for digital, print, and trade show materials.

At UPS, I designed internal SharePoint sites used across departments, focusing on usability, accessibility, and brand alignment. These CMS platforms were more than functional—they reflected UPS’s culture, supported equity, and made everyday communication easier for everyone.

• Designed and launched multiple SharePoint sites for GBS, Procurement, and Real Estate.
• Built custom navigation systems for faster access to tools, forms, and updates.
• Prioritized accessibility, equity, and user clarity across all layouts.
• Developed onboarding pathways for non-technical users to reduce friction.
• Partnered with internal teams to align structure, branding, and compliance.

Designed high-impact presentations for multiple departments, including C-suite leaders—applying Smart Brevity principles to turn complex information into clear, engaging slides. These decks strengthened internal alignment and supported employee buy-in across Sales, GBS, Procurement, and more.

• Created branded PowerPoint decks for Sales, Procurement, GBS, and BRGs.
• Aligned design with brand tone, stakeholder goals, and audience clarity.

Across my tenure at UPS, I designed hundreds of impactful visuals for internal and external campaigns, ranging from DEI truck wraps to fiesta medals and seasonal brand initiatives.

• Designed event-specific collateral for holidays, awareness months, and leadership spotlights.
• Balanced playful design with brand standards to elevate employee experience and brand equity.

Created tools and visuals that made it easier for employees to stay informed, feel recognized, and connect across global teams. Even in hybrid work environments.

• Designed branded Outlook-ready email templates using Microsoft Word for consistent internal comms.
• Helped organize and promote Power Lunches. Learning sessions that encouraged professional growth beyond daily roles.
• Created Beacons and Power UPSers recognition visuals to spotlight team contributions.
• Designed custom Microsoft Teams backgrounds and digital nameplates to elevate remote meetings and group events.
• Developed meeting templates and recap tools that increased clarity, alignment, and accountability across teams.

As a San Antonio-based creative and live wedding artist, I turn fleeting moments into lasting, hand-crafted memories. My work draws deeply from the city’s culture—blending truth, tradition, and a touch of fiction to create meaningful visuals that connect with real people.

• Live Event Artist – Captured real-time moments for weddings and private events, adding interactive artistry to special days.
• Cultural Storyteller – Designed pieces inspired by San Antonio’s vibrant identity, from Día de los Muertos to downtown street life.
• Freelance Brand Work – Created custom pieces for local businesses including restaurants, shops, and community events.
• Instagram Growth – Grew @jayflo_designs engagement by capturing audience attention through live art moments and personal stories.
• Visual Fusion – Merged photography, illustration, and digital art to elevate everyday scenes into narrative-driven visuals.

Started my journey at Disney World, where I gained lifelong lessons in leadership, equity, and empathy.

Learned the power of:

• Progressive coaching and accountability

• Leading by example — not authority

• Creating inclusive experiences for all